Trades.Marketing exists because most contractors get marketing advice that ignores how their trade actually wins work. We are a Canadian marketing and business consulting service for trades and home-service businesses, part of the Sedighi.ca and SAZ.ca group, headquartered in Vancouver, BC, and led by Ali Sedighi, MBA. We don't install, repair or service anything. Our job is to make sure the right customers find you, trust you and call you.
What this site is for
This site is the trade-by-trade hub of the group. It explains, in plain language, how marketing differs for 18 trades and across Canada's provinces and territories, and it offers the same planning and execution to owners who want help.
We wrote it so that an owner can learn something useful even if they never contact us. The guides cover how to set a budget from your own job values, how marketing changes trade by trade, and how to plan around Canadian seasons. The services pages explain each piece of work in enough detail that you could brief any agency with them.
Ali Sedighi, MBA
Ali's marketing career began in 2007, the year he started ONE.ir, a full-service digital marketing agency; that is 17+ years of experience, backed by an MBA in Technology Management. He now lives and works in Vancouver, British Columbia.
He is the founder of Conv.ca, a conversion-rate optimisation agency, and of MyAutomation.ca, and he is Founder and Managing Partner of SAZ.ca, the group's strategy, AI and revenue acceleration consultancy. His clients have included businesses in Canada, the USA and Dubai.
Most relevant to trades owners: Ali has built 150+ live HVAC websites. That portfolio includes CombiBoiler.ca, GasBoilers.ca, RomaHeating.ca, HeatLand.ca, BCWide.ca and CanroHeat.ca. Heating and cooling is a demanding trade to market, with emergency calls in January and big replacement decisions in between, and it taught the method we now apply to other trades. His full profile is on Sedighi.ca.
The group behind the site
Trades.Marketing is one brand in a connected group, and it helps to know which part does what:
- Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company. Trades.Agency, HVAC.Agency, HVAC.Digital, BusinessConsulting.ca and Conv.ca all sit under it.
- Trades.Agency is the group's agency brand for trades. Its published plans are the ones shown on our pricing page.
- SAZ.ca (Strategy & Acceleration Zone) is the group's Canadian consultancy for strategy, AI and faster revenue growth. Ali Sedighi founded it, and Sedighi.ca provides its strategic leadership.
HVAC and heating companies that want a specialist can go straight to HVAC.Agency. Every other trade starts here.
How we work
We work in a fixed order, because the order matters more than any single tactic.
- Numbers first. We ask for your average job value, close rate, busy and slow months, and where your current work comes from. Without these, any budget is a guess.
- Fix what leaks. Missed calls, slow quote follow-up and an unclaimed Google Business Profile waste more money than bad ads do. We fix those before we spend on traffic.
- Build the foundation you own. Your website, profiles, ad accounts, call tracking and analytics are set up in your business's name. If you ever leave, they leave with you.
- Add channels one at a time. Each new channel gets its own tracking, so you can see what it costs per booked job and not just per click.
- Report in plain language. Calls, booked jobs, cost per job and what we'll change next month, not a pile of screenshots.
The contact page explains what to send us so the first conversation is useful.
Positioning, in one paragraph
Trades.Marketing exists to market and advise Canadian trades and home-service companies. Nobody on our side holds a wrench for your customers: we never install, fix or service equipment or buildings. We don't promise rankings or lead counts; we promise to show you the maths, do the work we agree on and report honestly on what it produced. Our results to date come from HVAC and heating companies, and we present them as exactly that. See them on the results page.
Frequently asked questions
Who owns Trades.Marketing?
Trades.Marketing belongs to the Sedighi.ca and SAZ.ca group of companies. Sedighi.ca, Ali Sedighi's growth, marketing and technology consultancy, is the umbrella for Trades.Agency, HVAC.Agency, HVAC.Digital, BusinessConsulting.ca and Conv.ca.
Where are you based?
We are headquartered in Vancouver, British Columbia, and work with trades businesses across Canada. We meet by video call or in person. Phone, text and email are always open.
Are you a contractor or a lead-selling service?
Neither. We don't do trade work, and we don't sell shared leads. We build and run marketing that belongs to your business, so the website, profiles and ad accounts stay yours.
Who will I actually work with?
Your first conversation is with a senior strategist, and Ali Sedighi leads the strategy across the group. We would rather tell you plainly who does what than imply a large team you will never meet.